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Case study

Raimac: a website redesign for a fintech payments engine

Raimac turns overdue invoices into instalment plans customers actually pay. We redesigned their WordPress site so finance teams get it in one scroll.

FintechIndustry
WordPressPlatform
RedesignScope
Raimac homepage hero
The challenge

What we had to solve

Raimac's programmable payments engine runs on a business's existing payment provider. Finance teams set the rules once, customers pick an instalment plan and payments collect automatically.

The old site didn't explain that clearly. The redesign needed to make a new payments idea feel simple and safe, lead with one action (start a pilot) and keep the existing blog, categories and table of contents.

Results
0Rankings lost in the redesign
95+PageSpeed score on desktop
<1.5sPage load time
100%URLs and blog posts kept
What we did

Design and build decisions

How we made a new kind of payments product easy to understand and easy to try.

Problem, solution, proof

The homepage walks from the cost of chasing invoices to a worked £20,000 example, so the value is clear before the pitch.

Rebuilt in Elementor V4

Every page rebuilt with Elementor's atomic editor and shared classes, so the team can edit content without breaking layouts.

Blog and FAQ kept for SEO

Blog categories, post template with table of contents and an FAQ section that answers buyer questions directly.

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